The top of my browser when at The Big Lead: “Sports News and Rumors”

The top of my browser when at Deadspin: “Deadspin, Sports News Without Access, Favor or Discretion”

If The Big Lead and Deadspin want to claim to be news, then they should probably match the standards of news. Or at least clearly label posts with crap sourcing as UNCONFIRMED RUMOR. As probably the two biggest and most visible general sports blogs, when they don’t give a crap about sourcing it just makes Buzz Bissinger’s spittle-flecked rant on HBO look, well, almost reasonable.

I mean, it’s obviously within AJ’s and Jason’s right to run those sites as they see fit, but it really does make life harder for some of the other bloggers when they play fast and loose with the facts and their sourcing.

On the other hand, With Leather is usually so loaded with tits that I don’t think anyone would take Zerkle seriously for news (at some point even the casual viewer can probably tell when the site isn’t really holding itself out as an actual news source), so he probably doesn’t have much to worry about, yet bizarrely, apparently he’s the one that actually wants some level of confirmation before he’d post something.

My head is spinning.

This brings back a memory for me back from when I worked at Yardbarker. We had an advertising partner who wanted to run some ads but not on blogs in general and in particular those with User generated content (unmoderated comments).

This was 2008 so things have changed.

What someone proposed was that we take some of our highest quality blogs and throw them into a bucket called “media sites”. Oddly enough Mgoblog was going to get thrown into this bucket which is something I didn’t agree with at the time.

It had the word blog in the title and at the time used blogger as its CMS platform. Just because it’s extremely high quality and the thought influencer for UM football, did we really have to take off the blog label.

I don’t remember what happened, but it definitely speaks about how the expansive blog eco system is forced to gain credibility together under the same umbrella.

Brian and many others lead the pack as successful, ethical, and diligent bloggers while the other side of the spectrum is also seeing a great deal of success. I don’t think there will ever be any solution to avoid this type of friction but its definitely a positive step to have this type of discussion and the social pressure from peers in the space to try to reform/police this niche as it does become more culturally and commercially viable.

I think MGoBlog strives to follow strict journalistic standards and also be entertaining — that’s great, and Brian does a good job of that. TBL does not strive to follow strict journalistic standards, and as a result, he has less-than-reliable stories that are also entertaining. However, just because he doesn’t have strict journalistic standards like a newspaper, doesn’t mean he has to throw all ethics out the window. Jason has said he sits on plenty of tips that he can’t verify when he feels the story would be harmful if he gets it wrong. In your earlier comment you characterized me as saying I think it’s “ok to destroy an individual’s character.” No, I don’t think that at all! If there’s a rumor about an athlete getting a DUI or having an STD, I think that ALL bloggers need to verify that story carefully before running with it. I can’t speak to every story TBL has ever run or got wrong, I was only speaking to the one that was the subject of the panel — Mark Sanchez dating a model. In my opinion, nothing in that story destroys anyone’s character.

By the way, Yardbarker has never used “Rapelisberger.” That kind of name-calling is not in keeping with the usual tone of our site. But I personally don’t see a problem with the word.

During the panel and in her subsequent blog post, Alana never suggested that any one ethical approach is better than another. She didn’t make a value judgement in either direction. Her goal was not to tell other bloggers where to draw the line, or even really to clarify where she draws it for herself or her company. Instead, she tried to lay out different strategies that have proven to work for different bloggers, and to describe the legal and business environments that different types of bloggers operate within.

Her ultimate point was that every blog is different. Bloggers needs to consciously choose where to draw the line for their own site, and to understand and deal with the consequences of their actions, whether that’s legal action or a reputation blow. Somehow this was received as a personal endorsement of unscrupulous reporting for the sake of page views. But I know Alana well, and I’ve debated with her enough about how to treat specific stories to know that this is not her style or her agenda. As just one example of this, Alana and her team choose NOT to highlight or promote the Gloria James/Delonte West story after it broke, despite the facts that: 1) it was by far the hottest rumor of the weekend, 2) Yardbarker had just launched a new “Rumors & Gossip” feature on our homepage, and 3) the blog that “broke” the rumor was a Yardbarker Network blog. Alana sat on that story and others because they crossed a line that Yardbarker set for itself as a media outlet (if I may be so bold).

Dan, I actually agree with you that Alana’s suggestion to Josh that he should have run the Shane Graham story (which, by the way, we all effectively just did by perpetuating this example), came across as over the line. But based on what I know about her, I guessed that she would have said it a different way if she’d had another chance, and I hope others will give her the benefit of the doubt when reading her explanation in the comment above.

We’re not the first ones in history to get caught up in messy nuance and semantics during a debate about ethics. If we’re going to have this conversation, we owe it to each other to really try to understand the points being made around the table, and the motivations of the people making them.

My point is that shouldn’t bloggers try to hold themselves to the highest standard when it comes to ethics and reporting? Shouldn’t Brian’s blog, one that is both entertaining and diligent, be the baseline?

Bloggers seem like they want to be taken seriously and then there is a “blogging” convention with an ethics panel where 60% of the participants are basically saying “Ethics? What the fuck are ethics? If it’s a Tuesday and I need hits who cares if I post something that isn’t sourced.”

Ethics is not about doing whatever you can get away with to increase hits or boost your bottom line, yet you keep on justifying your decisions based on these two qualifiers.

In what parallel ethics universe is it ok to destroy an individual’s character in the eyes of the public with no sources just to increase hits? The fact that your organization will protect certain athletes from minor stories but have no problem with Rape-lesburger makes me wonder: If Big Ben was a YB blogger would you have the same opinion?

In regards to your statement: “Gee, that always-true MGoBlog site is so boring, it’s bringing blogs down in the eyes of advertisers who are looking to advertise on fun, edgy, gossipy sites.” Obviously you do not read much of MgoBlog, and the logic behind this statement is so backwards I am in disbelief. Ethics is not a fluid concept that ebbs and flows with how your advertisers feel about your content.

I think you guys misunderstood my point about the Shane Graham story (that I was “protesting” Josh’s unwillingness to run it) — I probably didn’t make that point very clearly. I acknowledged that posting those kinds of rumors are not Josh’s “bag,” so I wasn’t intending to suggest that Josh SHOULD have run the story. If it’s not what he wants to do, he shouldn’t do it, no question. What I meant was that he (or a different blog in a similar situation) COULD have, and if he had, I personally wouldn’t have had a problem with it. I know that some people will disagree on that line I’ve drawn — to me the story was a funny rumor that would be harmless if couched as an unverified story; to other people it seems like a potentially harmful story to Graham. If the story had been “My friend heard Shane Graham has an STD” I would have felt differently — I wouldn’t have thought it was ok to post (and by the way, a story like that could be deemed per se defamatory from the legal point of view). Athletes are indeed people, as you pointed out Brian. If a thinly-verified story could do real injury to someone (even a public figure like an athlete), I would question the ethics of posting it. We probably disagree on what stories could do real injury.

I hope you guys both read my blog post (Dan, thanks for linking it and mentioning it). Like I said there, it’s true that a lot of advertisers/leagues/etc don’t differentiate between us and lump sports blogs together. I guess what I don’t understand is why some people feel it’s the obligation of sites like TBL to change their reporting/verifying standards to match the strict standards of diligent sites like, say MGoBlog. Couldn’t one argue that MGoBlog ought to match the entertainment value of sites like TBL? “Gee, that always-true MGoBlog site is so boring, it’s bringing blogs down in the eyes of advertisers who are looking to advertise on fun, edgy, gossipy sites.” Of course, I would never make that argument because I don’t think either blog should try to match what the other is doing — they can both be good at what they do, which is different.

As I also said in my post, I think it’s good that Spencer Hall called out TBL for his mistake (although the fact that he planted the mistake was problematic, as you talked about Dan). We need bloggers like Spencer and Brian to voice their social disapproval of TBL’s mistakes in order to ensure TBL’s reputation is duly affected. I think it’s great that bloggers speak out about others. And when someone speaks out about TBL running the Sanchez model story, I’ll defend TBL’s decision to run it, because I personally didn’t find that decision to be problematic.

As for Terez Owens’ Delonte’s story, you guys talk about it as if it was confirmed that it was made up or as if the story has been proven false. Has there been more news on that front?

One final point, regarding the “three source” journalism rule, I didn’t say it was “outdated” (I said it was “arbitrary” for blogs) — in fact I think if you’re striving to break reliable news like the New York Times, it is a good rule. As someone pointed out on a comment on Brian’s post, decades of journalism has produced that rule. But TBL isn’t striving to be the NYT. Neither is Perez Hilton, or the National Enquirer. So I’m not sure why we would apply NYT standards to a site like TBL. If MGoBlog is striving to break reliable news like the NYT, then I think MGoBlog should apply those standards and should tout them to its readers and advertisers as a way to elevate MGoBlog’s reputation.

Dan, I would be happy to appear on the show if you’d like to talk further with someone who says things you deem to be “insane”! You should reach out to Pete too if you’d like another Yardbarker perspective.