ON THE DL
Chris Littmann Of The Sporting News Talks Blogs, Tweets, The Worst Job In Sports Media & Being My Boss
Chris Littmann from the Sporting News joins the show to talk about his job, being my boss. Chris is the editor of several of several of Sporting News’ blogs, including The Baseline, First Cuts and The Sporting Blog, the site I am thankful to write for every weekday.
So as is customary with our shows, in addition to asking Chris how he’s doing, I ask him how I’m doing as well.
When I spoke with Jimmy Traina and Richard Deitsch from Sports Illustrated, the conversation about the balance between print and online was a large part of our discussion. With Littmann’s job, that disparity is even bigger. The Sporting News is one of the old-guard publications in American Sports and really has remained that way throughout the years. So how does he work with the more traditional side of the business? Are they receptive to the silliness on the blogs, or is the company basically two totally separate audiences? (Note: I do love it when a commenter comes in and you can tell they are a Sporting News reader who stumbled into the netherworld of the blogs).
We talked on the show earlier this week about aggregation and copyright infringement, specifically regarding The Washington Post and Gawker. While Chris and I talk about that circumstance, the issue is a concern for everyone on the internet -- how much aggregation is too much? At what point does it become stealing? Chris edits three blogs, and writes for all of them as well, so we discuss his theory on aggregation and what we, as writers, should do to avoid the accusation of stealing.
And how do we balance what to take from a story? If a local story deserves national attention, aren’t we doing a service to the local outlet by excerpting that story? Or are we stealing their pageviews by blockquoting too much? I know this seems really inside baseball, but it’s going to eventually determine fair use and copyright laws for our industry.

Chris’ point on the matter is that the casual fan is sick of hearing about the steroids and doesn’t care about cleaning up the game that is supposedly already cleaned up with the new testing policies. His concern is by being unable to move past 2003, baseball will lose the fans who only care about 2009.
There’s a whole 12-step program and rehabilitation sub-context to our conversation. It’s interesting that we both thought of the same analogy but came at it from totally different angles. Agree to disagree, I suppose.

Let me be clear when I say that the embedded reporter, and people who investigate wars, international crimes and terrorism, are the toughest and perhaps the most important reporters in the world. Without people like that, with little training in defense and often no weaponry with which to defend, there would be no checks and balances. There would be supervillains.


What say you? What is the worst job in sports media?

It leads to a conversation about the merit of Twitter with regard to breaking news, and if Twitter is a linkable and verifiable source for that news. I think we’re all still trying to figure that out.
Last, we talk about First Cuts -- the greatest gig on the internet. Chris writes the site, talking about shoes and video games! The product samples alone makes that job worth it. And yes, I try to finagle a Wii out of this conversation.
Thanks as always for listening.
Wednesday, August 5, 2009


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